What is SEO?

In this article I want to explain what SEO actually is? What are the challenges we have in Search engine optimization (SEO)? And what optimization approaches will help you get better results on Google in natural search?

SEO (Search engine Optimization) or search engine optimization should make content that is indexable by search engines appear in the search for content relevant keywords in the highest possible positions. It is not only the position itself, but also the correspondence between the search term, search results and relevance, with the aim that the user can efficiently solve his task (Website SEO Analysis) on the website.

The goal of search engine optimization

The goal of SEO is therefore not to just stand up. The presentation of the text (snippet) available in the search engines is intended to motivate the user to click on your result. The aim is to satisfy the user's expectation in terms of content consistency between the search term, the snippet and the relevance of your website.
Search Engine Optimization has the goal to be represented in relevant search terms with relevant pages on good positions in the relevant search engines. These search engines can be, for example, off Google also search engines, such as Bing, Yahoo or Yandex, but also specialized search engines, such as Amazon (product search), indeed (Job search) or Trivago (hotel search). The presentation of the text available in the search engines (snippet) is intended to motivate the user to a click on the result with the aim of the user's expectation in terms of content consistency between the search term, text and content of the website To meet. A prerequisite is the clear and unambiguous access to the entire relevant website and optimally prepared for users, regardless of the device (Mobilfeundlich).

Web analytics and information architecture as support for search engine optimization

• The user expects the search term, snippet and content of the website to match. This content agreement can be analyzed using key figures that we collect for example in Google Analytics. 
• Good indicators are, for example, the
• Bounce Rate
• Average session Duration
• Pages/Visit
• or Conversionsraten
• Further support for a better understanding of search engine optimization can also be found in the information architecture, which helps to better understand what expectations users have on your websites. In the following graphic you will find important elements from the information architecture and what measure is also used to improve the user experience.

Note: We have written a very detailed article which actually means the bounce rate in Google Analytics.
The different areas of SEO

• In general, search engine optimization is divided into the following areas:
• Keywording: Developing keyword Strategies
• Technical SEO: Engineering optimization, such as Sitespeed, crawling and indexing
• OnPage Optimization: Content, metadata, structure or
• Information architecture: Sense of place & info scent etc.
• Off-page optimization: internal and external linking:
• Content marketing: Attracting users through meaningful content
• Mobile SEO: Mobile optimization and mobile friendliness
• SEO KPIs: Measurement of success via sensible key figures
• Note: If you are interested in the topic of content marketing, we recommend our article on the definition of content marketing. The expanded optimization of the result display in the form of snippet optimization is also becoming increasingly important. For example, about rich snippets.
• Definition seo on Wikipedia

Search engine optimization, or English search engines optimization (SEO), describes measures that serve to make content such as websites, videos and images in the organic search engine ranking in the unpaid search results (natural listings) on higher places Appear. By deliberately influencing the search engine placements of, for example, videos on the platform YouTube or websites on Google, these can be better listed and generate new reach.

Source: Definition Search engine optimization wikipedia
Demarcation and interaction of sea and SEO

Search engine Optimization (SEO) is a sub-domain of search engine marketing (SEM). The second section in Search engine marketing (SEM) is the search engine advertising (sea), such as Google AdWords or the circuit of Bing ads. Usually, search engines always try to reach users who have a very specific need. The main differences between SEO and sea are.